Website & Graphic Design for Nashbar.com

When my client took Nashbar under their wing in addition to Performance Bicycle, the next challenge was to differentiate the two sites in a way that felt intentional and authentic to each brand’s customer base. The Nashbar site would provide cyclists with the same functionality, efficiency, and benefits that Performance Bicycle did — but we had to find a way to speak to Nashbar’s unique group of customers. The result was a full-featured user experience with a distinctly different identity.